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With over a decade of Design and Branding experience, I help my clients build deeper connections with their customers by solving design problems above and below the surface.

Cao to go bags designAlive and Undone Website MockupTote bag showing the Nostalgia Cheesecake logoSavant X mobile website mockupCao Business Card DesignBuba Bottles Website Mockup
Cao to go bags designAlive and Undone Website MockupTote bag showing the Nostalgia Cheesecake logoSavant X mobile website mockupCao Business Card DesignBuba Bottles Website Mockup

Brilliantly Designed Websites, Built in Webflow.

I create unique websites that truly bring your brand to life. With a foundation of Design Thinking, I design and build websites that speak directly to your audience in an immersive visual language they connect with. I use tools like Figma, Webflow, and custom CSS / HTML / JavaScript to craft websites that elevate your online presence in an unforgettable way.

Savant X website Mockup
Seeker website mockup
A laptop displaying a website for the video game Lunar Odyssey
Visual Purple Website Mockup

Elevate your brand through Identity Design.

Successful brands need beautiful visual identities. I have a knack for distilling everything unique about your brand into a cohesive and unforgettable identity. Leveraging color psychology, typography and design principles, I develop identities that make your brand stand out in a crowded marketplace.

"The life of a designer is a life of fight. Fight against ugliness."
- Massimo Vignelli

A sign showing an ad for Savant X
Nostalgia cheesecake packaging design
Cao Cup Design
Beer glass with a logo on it
Afterglow Lighting Logo Mockup

Clarify, Align, and Strengthen your Branding.

I partner with you to crystallize your vision and lay the strategic foundation necessary to thrive. Through research, analysis and creative thinking, I help you nail down effective positioning that differentiates you from competitors. After receiving this 8-part brand master strategy, you will be armed with the clarity and confidence to grow your brand and kill it in your niche.

Define the heart beat of your brand. This is the foundation of your company's success.



Clearly understand who your audience is, what their needs are, and how to connect with them.

Audience Persona


A deep dive into your competitors designed to help uncover their strengths and weaknesses.

Competitive Analysis


Define and develop your brand's stand-out feature to form rock solid positioning in your market.

Positioning Strategy


Clearly define the personality, tone, and voice of your human brand, to truly bring it to life.

Brand Persona


Core message blocks serve as the foundation for consistent and clear messaging.

Messaging Framework


A detailed story of the customer's journey designed to greatly improve communication.

Storytelling Framework


A set of guidelines that ensure the proper usage of your brand assets including Logos, Icons, Colors, etc.

Brand Guidelines


Get a physical copy of your Master Brand Guide

Physical Brand Book


About Sunbear

My name is TJ Russell and I am a husband, father of 4, designer, musician, and friend of Jesus. My main goal is to help people live out their dreams. This is why Sunbear exists. I want to help people discover the hidden gems in their businesses, polish and refine those gems, then deliver them to the world in a meaningful and fresh way.

Photo of TJ Russell

Certified Webflow Expert

Certified Brand Strategist

Designing Since 2012

A Match Made In Heaven

Life is sweeter when we get to do what we love for a living. I am so blessed to be able to do my passion as my career. Part of what makes my career so awesome are the clients I get to work with. I keep an open mind, but I am currently focused on working with:

- Human-centered AI and Tech
- Creative Agencies / Studios
- Outdoor Brands
- Musicians
- Health / Wellness Providers
- Coaches / Personal Brands

Client Testimonials

"...exactly what I needed"

Amazing attention to detail, the designs were not only exactly what I needed for my brand but timeless and thoughtful. Highly recommended.

Jeffery | Owner of Cao

"I highly recommend..."

I have worked with Sunbear Digital on many projects including logos, a website and graphics for an event. TJ is easy to work with, has never missed a deadline and is very creative. I highly recommend working with him!

Sarah | Owner of Muster Creative

"helped me prioritize my next steps."

Working with TJ on branding and strategy has not only given me direction, but has helped me prioritize my next steps. Having these strategy meetings with short term and long term goals has helped me hone my focus and has made the next steps less overwhelming.

Rebekah | Owner of Shipwrecked Goods

"he came through in a big way!"

The owner TJ is an amazing individual. I had a couple projects that needed his attention and he came through in a big way! TJ was a pleasure to work with! Give him a call and see the Sunbear difference!

Steevy | Owner of Momento Marketing

Let's Work Together!

Ready to start? Schedule a call with me! Not quite ready? Shoot me an email with your questions at: